Founded in 1962 by John and Sue Dewald as Dewald & Associates, the firm quickly established itself as a leader in the insurance brokerage industry. In 1974, the company was renamed Agency Services, Inc. (ASI) to better reflect its expanding team, strengthened carrier relationships, and growing expertise in life and health insurance brokerage. In 1982, their son, Jack Dewald, joined the firm following his graduation from the University of Arkansas.