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Today is September 1 and that means LIFE Insurance Awareness Month (LIAM) begins today.


The LIFE Foundation has TONS of material you can use in your sales and marketing campaigns to help communicate how life insurance can protect and preserve.


I urge you to take time to click on the links below and use these valuable resources.


To view this email as a web page, go here.

Life Insurance Awareness Month (LIAM) LIFE Foundation

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September is Life Insurance Awareness Month

Life Insurance Awareness Month is an opportunity to talk to people about their life insurance needs at a time when life insurance may already be on their minds. And the need couldn’t be greater. A recent LIMRA study found that 30 percent of households (35 million) have no life insurance coverage. September is your chance to do something about this growing problem. Use the resources in the Producer Toolkit  to help you put together a fantastic LIAM marketing program.

Access the Toolkit

NBA Champion, Lamar Odom is this Year’s LIAM Spokesperson

NBA Champion and reality TV star Lamar Odom is the 2011 LIAM spokesperson. LIFE offers two great resources to help you share his compelling story with clients and prospects.

Lamar Odom PSA Lamar Odom Public Service Announcement – Send emails directing clients and prospects to view Lamar’s 60-second TV PSA at www.lifehappens.org/lamar-video, or put a link to the PSA on the homepage of your website.

Lamar Odom realLIFEstory FlyerLamar Odom realLIFEstory Flyer – Share Lamar’s realLIFEstory by mailing, emailing or handing out this free, one-page flyer during September.

View Lamar's PSA Download the Flyer

Insure Your Love Picture Mosaic

LIFE has created a Facebook-based picture mosaic that, in time, will feature thousands of photos of families and individuals whose financial well-being is safeguarded by life insurance. The mosaic offers you a great reason to reach out to existing life insurance clients. Congratulate them for the wonderful thing they’ve done for their loved ones by owning life insurance, and then ask them to contribute a photo to the picture mosaic. For every photo added, LIFE will donate $1 to the  LIFE Lessons College Scholarship Fund.

Visit the Mosaic

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