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Morgan Reeves2

Morgan Reeves — 2014 LIFE Lessons Scholarship Recipient


Last week, my firm hosted our annual Sales Symposium “Constant Connections” here in Memphis.

It’s an event for our brokers and advisors where we cover the newest and best product features available in our marketplace.  I always enjoy the day because it’s full of excitement and energy.   For 80 to 100 of our brokers to give us a half day of their time is a real confirmation that we are producing value to them.

The newest bells and whistles from our carrier friends are on display, and there are lots of informative presentations.  My favorite time of the day is when we give our annual scholarship presentation.  My involvement in the LIFE Foundation as National Chairman in 2010 exposed me to one of the coolest programs I’ve ever seen.   “Life Lessons” is a national scholarship contest where college-aged freshman write an essay about how one or both of their parents died with not enough or zero life insurance.  These kids pour their hearts out, telling gut wrenching stories about overcoming obstacles due to lack of planning by their parents.  Each essay is poignant and personal.  More than 3,000 kids apply each year.

 ASI wants to help more. Each year, we select one of these students from the Memphis area and award a scholarship to that student.

 This year, Morgan Reeves from Bells, TN told our audience the story of how her father died from cancer when she was 6 years old.  Morgan is now a college freshman and is planning to be the first person in her family to earn a college degree.  Our audience was spell-bound as Morgan poured her heart out by wondering aloud what might have been had her dad owned life insurance.  Many people in the audience were in tears.

 Now – here’s the really cool part!  Over the years, more and more of our brokers have asked to financially participate in the scholarship program.   Several brokers contributed a total of $800, and ASI matched that, making the total amount of $1,600 we were able to present to Morgan.  She was speechless.

 Folks – storytelling is what takes the mundane subject of life insurance and makes it come alive.  Morgan’s compelling story is one you can use to motivate your prospects to take action to protect their family.

 Our newly updated website, www.agencyservices.com will soon have a PayPal tab on it where you can contribute to next year’s scholarship fund.  As usual, ASI will match your contributions.

 Look for updates throughout the year as we seek to increase the visibility of our scholarship program and give you opportunities to participate.

 And be on the look for my next blog – “Lessons of Love & Loss” – which will recap the powerful story shared by our guest speaker Myra Palmer.  Myra shared her personal story of losing 4 separate family members in a 5 year span and how life & LTC insurance allowed her to move forward.  It is a mesmerizing story about the lessons Myra learned through her grief and sorrow.


Good selling,